System and method for controlling an electronic display

ABSTRACT

A system for controlling the transparency of a display case having a door is disclosed. A transparent electronic display is positioned within the door, a controller is electrically connected to the electronic display and configured to track the present time, a network connectivity device is in electrical connection with the controller and communication with a communications network, and a remotely located user interface receives user input through the communications network. The user input is used to generate the transparency data, which is used by the controller to drive the electronic display at various transparency levels.

CROSS-REFERENCE TO RELATED APPLICATIONS

This application is a continuation of U.S. Non-Provisional applicationSer. No. 14/882,021 filed Oct. 13, 2015, which claims the priority ofU.S. Provisional Application No. 62/064,304 filed Oct. 15, 2014. Thedisclosures of each of which are hereby incorporated by reference intheir entireties.

TECHNICAL FIELD

Embodiments generally relate to systems for tracking and analyzing theuse of liquid crystal displays (LCD) within display cases.

BACKGROUND OF THE ART

Display cases are used in a number of different retail establishmentsfor illustrating the products that are available for sale. In someinstances these display cases may be refrigerated or non-refrigeratedand may be placed in grocery stores, convenience stores, gas stations,restaurants, stadiums, race tracks, bakery, deli, hotels, or otherretail establishments. It is desirable to place the products within atransparent housing, so that the customer can view them and hopefullymake a purchase.

However, it has been discovered that exposure to light, or moregenerally electromagnetic radiation, both visible and invisible cancause a product to degrade. In some instances, the product may be anorganic product where exposure to various wavelengths of radiation maycause the proteins or other components to break down. In otherinstances, the products may be inorganic but may contain materials (ex.plastics) which may degrade from exposure to various wavelengths ofradiation. While it is desirable to offer the products in transparentcases, the exposure to radiation is undesirable as it will limit theshelf life of the product.

SUMMARY OF THE EXEMPLARY EMBODIMENTS

An exemplary embodiment replaces at least one side of a display casewith a liquid crystal display (LCD). In some embodiments, the lightingfor the display case can be provided entirely within a front glassassembly which also contains the LCD. Preferably, the LCD is anormally-black LCD which can be described as an LCD which is opaque orblack when voltage is not applied to the pixel electrodes. However, someembodiments of the invention may be practiced with a normally white LCD.

In one embodiment, the LCD can be used in a simple on/off manner, wherethe LCD is made transparent during open retail hours but is then madeopaque during after-hours. When using a normally black LCD, thesubpixels may be driven at a high voltage during retail hours but thencompletely turned off during after-hours.

In another embodiment, the transparency of the LCD may be varieddepending on the time of day, feedback from an ambient light sensor,presence of a consumer, or the activity of a display case dooropening/closing. During times of non-use, the LCD can be turned off sothat when using a normally black LCD the products will be shielded fromvarious wavelengths of radiation, extending their shelf life.

In another embodiment, the lighting for the display case as well as theLCD may be embedded within a front glass unit where the amount oflighting can also be varied in addition to the transparency of the LCD.

The foregoing and other features and advantages of the present inventionwill be apparent from the following more detailed description of theparticular embodiments, as illustrated in the accompanying drawings.

BRIEF DESCRIPTION OF THE DRAWINGS

A better understanding of an exemplary embodiment will be obtained froma reading of the following detailed description and the accompanyingdrawings wherein identical reference characters refer to identical partsand in which:

FIG. 1 is a perspective view of a refrigerated display case having a LCDassembly.

FIG. 2 is a perspective view of the refrigerated display case of FIG. 1where the door has been opened.

FIG. 3 is a simplified side view of the various layers within anexemplary front window assembly.

FIG. 4 is an electrical block diagram for an exemplary embodiment.

FIG. 5 is a flow chart for a first embodiment for operating the methodto prevent damage to products.

FIG. 6 is a screen shot of an exemplary user interface for operating amethod for preventing damage to products when using an optional LEDbacklight with the LCD.

FIG. 7 is a flow chart for an exemplary logic structure for operatingone embodiment of the product protect mode.

FIG. 8 is a flow chart for another exemplary logic structure foroperating one embodiment of the product protect mode.

FIG. 9 is an electrical schematic representation of an exemplaryembodiment of the system for preventing damage to products.

DETAILED DESCRIPTION

The invention is described more fully hereinafter with reference to theaccompanying drawings, in which exemplary embodiments of the inventionare shown. This invention may, however, be embodied in many differentforms and should not be construed as limited to the exemplaryembodiments set forth herein. Rather, these embodiments are provided sothat this disclosure will be thorough and complete, and will fullyconvey the scope of the invention to those skilled in the art. In thedrawings, the size and relative sizes of layers and regions may beexaggerated for clarity.

The terminology used herein is for the purpose of describing particularembodiments only and is not intended to be limiting of the invention. Asused herein, the singular forms “a”, “an” and “the” are intended toinclude the plural forms as well, unless the context clearly indicatesotherwise. It will be further understood that the terms “comprises”and/or “comprising,” when used in this specification, specify thepresence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one ormore other features, integers, steps, operations, elements, components,and/or groups thereof.

Embodiments of the invention are described herein with reference toillustrations that are schematic illustrations of idealized embodiments(and intermediate structures) of the invention. As such, variations fromthe shapes of the illustrations as a result, for example, ofmanufacturing techniques and/or tolerances, are to be expected. Thus,embodiments of the invention should not be construed as limited to theparticular shapes of regions illustrated herein but are to includedeviations in shapes that result, for example, from manufacturing.

Unless otherwise defined, all terms (including technical and scientificterms) used herein have the same meaning as commonly understood by oneof ordinary skill in the art to which this invention belongs. It will befurther understood that terms, such as those defined in commonly useddictionaries, should be interpreted as having a meaning that isconsistent with their meaning in the context of the relevant art andwill not be interpreted in an idealized or overly formal sense unlessexpressly so defined herein.

FIG. 1 is a perspective view of a refrigerated display case 50 having aLCD 200. Generally, the display case includes a housing 105, to which afront window assembly 100 is fastened. In this embodiment, a cavity 110is provided below the front window assembly 100 where various electronicdevices 111 for operating the LCD assembly 200 can be located.

FIG. 2 is a perspective view of the refrigerated display case of FIG. 1where the door has been opened. In this embodiment, the front windowassembly 100 is hingedly fastened to the housing 105, although this isnot required. The LCD 200 is preferably sandwiched between a front glass225 and rear glass 205. Also preferably sandwiched between the front andrear glass 225/205 is an upper plate 216 and a lower plate 215, each ofwhich are preferably attached to the rear glass 225 such that heat fromthe plates can be conductively transferred to the rear glass 225 andremoved by natural or forced convection.

In an exemplary embodiment, the upper and lower plates are preferablybonded to the rear glass 205 through adhesive transfer tape. Anexemplary adhesive transfer tape for this purpose would be 468 MP,available commercially from 3MTM of St. Paul, Minn.www.3M.com/converter. In order to illuminate the LCD 200, one or moreprinted circuit boards (PCBs) each containing a plurality of LEDs ispreferably in conductive thermal communication with either the upper,lower, or both plates. In this way, heat that is generated by the LEDscan be transmitted to the PCB and eventually transferring to the rearglass 205 where the heat can dissipate through natural or forcedconvection.

FIG. 3 is a simplified side view of the various layers within anexemplary front window assembly 100. Various electronic components 400for operating the LCD 200 and communicating with the front windowassembly 100 can be placed within the sealed assembly. In someembodiments, the electronic components 400 can be mounted to the frontglass 225 or the rear glass 205. A light guide 300 and the LCD 200 arepreferably sealed between the front glass 225 and rear glass 205. Thesealed enclosure is preferably filled with argon gas. A plurality ofLEDs 350 may be arranged along opposing edges of the light guide 300. Inan exemplary embodiment, an optional additional linear polarizer 375 ispositioned behind the light guide 300. The optional additional linearpolarizer 375 could be attached to the rear surface of the light guide300, front surface of the rear glass 205, or the rear surface of therear glass 205. As noted above, the LCD 200 is preferably anormally-black LCD.

FIG. 4 is a block diagram for an exemplary embodiment of the electroniccomponents 400 within the front window assembly as well as theelectronic components 111 in the cavity 110 below the front windowassembly. The antennas 115 can be cellular network antennas or can beWi-Fi receiving devices. In some embodiments, the modem may be connectedthrough a hard-wired internet connection rather than cellular orwireless. Preferably, the video signal from the media player istransmitted to the receiving board 117 through wireless communication,although this is not required.

The board 116 and the Receiver board 117 each contain a wireless devicefor communicating back and forth between the two boards and can operateunder any form of wireless networking technology, including but notlimited to: WPAN, WLAN, a wireless mesh network, or GAN. Specificallyregarding the architecture for a WLAN network, these could include butare not limited to stations, basic service set, extended service set,and a distribution system. Further regarding the types of wireless LANs,these could include but are not limited to peer-to-peer, bridge, and awireless distribution system. Any form of general encryption method canbe used with the exemplary embodiments herein.

The board 116 and the receiver board 117 each preferably contain amicroprocessor and a storage device (RAM).

The cooler base 700 preferably contains electrical circuitry tocommunicate various attributes of the cooler to the board 116. Thecooler attributes that can be communicated include, but are not limitedto: evaporator temperature, cooler temperature, door open/close status,energy saving mode status, compressor status, evaporator fan status, anddefrost status. The board 116 can then transmit the cooler attributes toa remote user through the modem. The board 116 can also record andtransmit various attributes of the board 116 as well as the mediaplayer. These attributes can include but are not limited to: video inputstatus, video resolution, voltage/current, and board temperature.

The board 116 can also communicate several alarm conditions, includingbut not limited to: temperature sensor failures, receiver board 117communication failures, invalid defrost temperature, defrost timeout,missed defrost cycle, high/low temp exceeded, invalid video input, andvideo input stalled.

Also shown in this figure is the temperature sensor 620 which is inelectrical communication with the electronic devices 111. Also shownhere is a door sensor 600 which is positioned to determine whether thefront window assembly is currently open or not (if using a hinging frontwindow assembly 100).

A timing and control board (TCON) 420 is shown in electricalcommunication with the receiver board 117 and the LCD 200. It should benoted that the LEDs 350 are not required, as some embodiments mayutilize ambient lighting or lighting within the display case tobacklight the LCD 200.

The LCD 200 may operate various pixels by applying a voltage to them.During normal operations, the LCD 200 may display pixels at varioustransparency levels in order to generate colored pixels that assemble todisplay a graphic. In exemplary embodiments, the modem may receivetransparency data that is transmitted to the LCD 200 by way of the board116. The transparency data may include data that instructs the LCD 200to drive each pixel at substantially the same transparency level. Anexemplary embodiment of the method for preventing damages to theproducts of the display case 50 may include the step of operating eachsub-pixel of the LCD 200 at a predetermined uniform transparency levelby way of the controller and according to the transparency data. Inother words, in some embodiments, each sub-pixel of the LCD 200 isgenerally driven to substantially the same level of transparency(sometimes this means applying the same sub-pixel voltages to eachsub-pixel).

FIG. 5 is a flow chart for a first embodiment for operating the methodto prevent damage to products. A user may input a schedule for theretail hours and the after hours. This schedule can be accepted andstored in a number of ways. The schedule can be a weekly hour-by-hourschedule, which is uploaded only once and gives the schedule forMonday-Sunday to be performed by the software every week. In otherembodiments, the schedule may be a daily schedule, which is uploaded fora single 24 hour period and is repeated for every single day. In otherembodiments, the schedule may be a full calendar with daily specifics asto what the retail hours and the after hours will be specifically foreach day. Other embodiments may have the system simply presume retailhours and only accept after hours data for each specific day, weeklyschedule, or daily schedule.

In some embodiments, during retail hours the LCD 200 is simplycontrolled to be substantially transparent, i.e. enough voltage is sentfrom the TCON 420 to the LCD 200 to obtain a desired level oftransparency. In other embodiments, during retail hours the LCD 200 maybe driven as transparent and may also contain images and advertisements,sent from the media player to the board 116 and ultimately to the TCON420. The images and advertisements can be transmitted to the mediaplayer from the board 116, after being received at the modem.

The user may communicate the various retail and after hours data to theboard 116 in a number of ways. First, the user can physically connect tothe modem 115 (using a cable, ex. Ethernet/DSL cable). Second, the usercan communicate though the modem 115 by using any internet connectionwith a remote device. Third, the user can communicate through the modem115 by using cellular antennas 115 (shown in electrical communicationwith the modem 115) and a cellular device. The logic is preferablyoperated by the microprocessor located on the board 116.

FIG. 6 is a screen shot of an exemplary user interface for operating amethod for preventing damage to products when using an optional LED 350backlight with the LCD 200. The product protection mode can be ‘enabled’or ‘disabled.’ The user can select a backlight reduction percent level1, which provides the percentage of power reduction to the backlightwhen level 1 power saving is detected. In this example, the level 1power reduction is 34%. The user can also select how long the doorremains closed before initiating level 1 power saving. In thisembodiment, level 1 power saving is initiated once the door has beenclosed for 300 seconds.

Optionally, the user can select a number of backlight reduction levels.Here, the embodiment permits the selection of backlight reductionpercent level 2, which provides the percentage of power reduction to thebacklight when level 2 power saving is detected. In this example, thelevel 2 power reduction is 73%. The user can also select how long thedoor remains closed before initiating level 2 power saving. In thisembodiment, level 2 power saving is initiated once the door has beenclosed for 1800 seconds.

In this embodiment, the user can also select how long the door should beclosed before the LCD is turned off to protect the products (shown inthis Figure as Level 3). Here, the LCD would be turned off with no powersent to the TCON 420 once the door has been closed for 3600 seconds.

FIG. 7 is a flow chart for an exemplary logic structure for operatingthe optional product protect mode. The system first checks the sensor600 to determine if the door is open. If yes, the current time is storedas the Previous Opening time (PO) and the backlight is driven at fullpower. If the door is closed, the present time is compared to the PO todetermine how much time has elapsed since the previous door opening. Ifthe time elapsed is not greater than Time Level 1 (ex. 300 seconds), thebacklight continues to be driven at full power. If the time elapsed isgreater than Time Level 1, the system moves on to compare the timeelapsed with Time Level 2 (ex. 1800 seconds). If the time elapsed isless than Time Level 2, the backlight is driven at reduced level 1 (ex.34% of full power). If the time elapsed is greater than Time Level 2,the system moves on to compare the time elapsed with Time Level 3 (ex.3600 seconds). If the time elapsed is less than Time Level 3, thebacklight is driven at reduced level 2 (ex. 73% of full power). If thetime elapsed is greater than Time Level 3, the LCD is turned off (ex. nopower is sent to the TCON 420).

FIG. 8 is a flow chart for another exemplary logic structure foroperating the optional product protect mode. The system preferablybegins by driving the backlight at full power. Next, the sensor 600 ischecked to determine if the door has gone from opened to closed. If not,the system continues to drive the backlight at full power and continuesto monitor the sensor 600. If yes, the current time is stored as thePrevious Opening time (PO) and the logic moves forward to determine howmuch time has elapsed since the PO. If the time elapsed is less thanTime Level 1, the door sensor 600 is again checked and if the door isstill closed the system will return to measure the elapsed time sincethe PO, if however the door has been opened the system will return tothe start where the backlight is driven at full power.

If the time elapsed is greater than Time Level 1, the system thenpreferably compares the elapsed time since the PO and compares it toTime Level 2. If the elapsed time is less than Time Level 2, thebacklight is preferably driven at Reduced Level 1. If the elapsed timeis greater than Time Level 2, the system preferably then compares theelapsed time since the PO and compares it to Time Level 3. If theelapsed time is less than Time Level 3, the backlight is preferablydriven at Reduced Level 2. If the elapsed time is greater than TimeLevel 3, the LCD is turned off. In either scenario the system willpreferably again check the sensor 600 and if the door has been openedthe system will return to the start where the backlight is driven atfull power. If however the door remains closed, the system willpreferably return to the logic step of comparing the elapsed time sincethe PO with Time Level 1.

FIG. 9 is an electrical schematic representation of an exemplaryembodiment of the system for preventing damage to products. Here, aplurality of display cases 50 are in communication with aninternet/cellular network 70. Here, an operations center contains atleast one CPU 40 which can communicate with the plurality of displaycases 50 through the internet/cellular network 70.

The embodiments of the wireless communication and LCD system describedherein can be used with any number of display case designs, eithertemperature controlled or not, and with doors that open or glass thatremains stationary.

Having shown and described a preferred embodiment of the invention,those skilled in the art will realize that many variations andmodifications may be made to affect the described invention and still bewithin the scope of the claimed invention. Additionally, many of theelements indicated above may be altered or replaced by differentelements which will provide the same result and fall within the spiritof the claimed invention. It is the intention, therefore, to limit theinvention only as indicated by the scope of the claims.

We claim:
 1. A system for controlling the transparency of a display casehaving a door comprising: a transparent electronic display positionedwithin the door; a controller electrically connected to the electronicdisplay and configured to track the present time, wherein saidcontroller drives the electronic display at various transparency levelsaccording to transparency data; a network connectivity device inelectrical connection with the controller and in communication with acommunications network; and a user interface in communication with thenetwork connectivity device by way of the communications network,wherein said user interface is located remote from the electronicdisplay and is configured to receive user input which is used togenerate the transparency data.
 2. The system of claim 1 wherein: theuser interface is a webpage.
 3. The system of claim 2 wherein: the userinput comprises: a first backlight reduction level, and a first timethreshold; and the transparent electronic display is driven at the firstbacklight reduction level when the present time reaches the first timethreshold.
 4. The system of claim 3 wherein: the user input comprises: asecond backlight reduction level, and a second time threshold; and thetransparent electronic display is driven at the second backlightreduction level when the present time reaches the second time threshold.5. The system of claim 4 wherein: the first and second backlightreduction levels comprise percentage reductions in illumination; and theuser input comprises a numerical entry corresponding to said percentagereductions in illumination.
 6. The system of claim 4 further comprising:a door sensor in communication with the controller and positioned todetermine whether the door is open or closed, and transmit door statusdata to the controller, wherein said door status data indicates whetherthe door is open or closed.
 7. The system of claim 6 wherein: thepresent time is measured from the time elapsed following indication thatthe door has been closed.
 8. The system of claim 4 wherein: the firsttime threshold comprise a first time of day; the second time thresholdcomprises a second time of day; and the present time comprises clocktime.
 9. The system of claim 4 wherein: the user input comprises a dayof the week; and the present time comprises the present day of the week.10. The system of claim 4 wherein: the user input comprises a date; andthe present time comprises the date.
 11. A method for controlling thetransparency of a display case having a door comprising the steps of:providing a transparent liquid crystal display (LCD) within the door andelectrically connected to a controller configured to determine thepresent time and control the transparency of the LCD according totransparency data, and a remotely located user interface incommunication with the controller configured to receive user inputcomprising: a first backlight reduction level, and a first time range;generating transparency data according to said received user input;determining the present time; determining if the present time is duringthe first time range; and operating the LCD at a predeterminedtransparency level according to the transparency data.
 12. The method ofclaim 11 wherein: the predetermined transparency level is a uniformtransparency level.
 13. The method of claim 11 wherein: the present timecomprises clock time.
 14. The method of claim 13 further comprising thesteps of: determining the present date, wherein said user inputcomprises a first date range; and determining if the present date isduring the first date range.
 15. The method of claim 13 wherein: theuser input comprises a second time range; the first time rangecorresponds to retail hours; and the second time range corresponds toafter hours.
 16. The method of claim 11 further comprising the steps of:providing a door sensor in communication with said controller, whereinsaid door sensor is configured to indicate whether the door is in theopened or the closed position.
 17. The method of claim 16 wherein: thepresent time is the time elapsed following indication by the door sensorthat the door is closed; the transparency data comprises a first desiredLCD transparency level and a first time threshold; the first timethreshold is an elapsed amount of time since the door was last closed;the transparency data comprises a second desired LCD transparency leveland a second time threshold; and the second time threshold is an elapsedamount of time since the door was last closed.
 18. The method of claim17 wherein: a voltage is applied to the LCD when the door is in theopened position and until the first time threshold is reached, such thatthe transparent LCD is rendered at least semi-transparent; and a secondvoltage is applied to the transparent LCD when the door is in the openedposition and until the second time threshold is reached, such that thetransparent LCD is rendered at least semi-transparent.
 19. An apparatusfor controlling the transparency of a display case having a doorcomprising: a normally black transparent liquid crystal display (LCD)positioned within the door; a controller electrically connected to theLCD and configured to drive the LCD according to user input anddetermine the current time; and a network connectivity device inelectrical connection with the controller and in communication with acommunications network, wherein said network connectivity device isconfigured to receive user input from a webpage; wherein said user inputcomprises a first transparency level the LCD is to be driven at when thecurrent time falls within a first time range corresponding to retailhours and a second transparency level the LCD is to be driven at whenthe current time falls within a second time range corresponding to afterhours.
 20. The apparatus of claim 19 wherein: the network connectivitydevice is configured to receive the current time.